It’s time we destigmatize health above the neck.
Mental health is health. UnitedHealthcare wanted to launch an integrated campaign to help parents and youth open up about theirs.
We created a messaging strategy that resonates with targeted UHC member audiences—namely, parents, teachers, and single millennials.
Output: Content strategy; messaging hierarchy; web landing page; email campaign
Bringing clarity to cost-effective care.
Comparing medical options is confusing—and the last thing you want to decipher when under the physical and emotional stress of a looming procedure. Let’s lessen the burden.
We showed members how to use UHC’s Find Care & Costs tool to easily assess and confidently select the right treatment option before scheduling surgery.
Art: Content strategy; web landing page; email campaign; brochures; flyers; internal video script (:60)
Agency: KNOCK, inc.
Design: Jensine Beyer, Anders Holine
Copy: Bella Pittinger, Mary Lou Hidalgo