Expert, inclusive care. No matter what.
Planned Parenthood is a place for accessible, inclusive health care, no matter your background. Yet research showed that many in the Gen Z, BIPOC community weren’t aware of the organization’s reach or accessibility.
So we showed Gen Z there’s a space for them at Planned Parenthood—whether in-person or virtual, with or without insurance. We featured members of the BIPOC and LGBTQ+ communities in spaces of their choosing, doing what they love most.
Content: Hulu and Youtube (:15, :30, and :60); radio; billboards; bus shelter; web landing page; social assets; press release
The Show 2022 | Bronze pin: Internet Commercial
Find the Press Release here (I wrote this, too).
Agency: KNOCK, inc.
Photographer: Franck Bohbot
Director of Photography, Color: Dallas Curry
Creative Director: Dan Weston
Design Director: Cindy Coelho
Art Director: Diana Albrecht
Copywriter: Bella Pittinger
In partnership with The BrandLab